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Highbrow News

Rage Against the Tobacco Machine

Right now, you are part of a revolution, whether you know it or not. Maybe you’re curious, nothing more, merely dipping your toes into the idea of vaping. But that doesn’t mean you’re not part of a new wave. Just by reading this blog, or checking out the Highbrow Vapor catalog, you’re one of an increasing number of nicotine lovers asking themselves, “Is smoking the only way?”

Turns out: it’s not. And that’s Big News for Big Tobacco. If you look past the superficial gimmick of E-cigarettes (the flavors, the novelty, the funny little light at the end), you’ll find a satisfyingly sweet sensory experience that poses a serious threat to traditional tobacco companies and their bottom lines.

Consider the fact that E-cigarette sales doubled in 2012, raking in somewhere between three and five million dollars in the US. While that may seem like small pickings compared to Big Tobacco’s annual $80-billion-plus profit, it’s a number that’s predicted to double AGAIN in 2013. In fact, according to The Economist, E-cigarette sales could top Big Tobacco within a decade (!).

It is important to note that this is not a health issue. With E-cigarettes being relatively new and untested, it is unwise to make health claims. There are years of clinical health studies ahead before anyone can say what the medical difference is between smoking and vaping.

But vaping is about more than that. It’s about standing up to Big Tobacco and choosing small, family-owned companies like Highbrow Vapor over mega-corporations. It’s about a variety of painstakingly handcrafted flavors that you’d never dreamed of with conventional cigs.

It’s about your “smoke” break, your way—anytime, anywhere, without bothering those you care about. So why not join the revolution? It's not just subversive; it's satisfying.  

Only You Can Prevent Flavor Flops

 If you have made your way to this website, then we trust you are a savvy person. A man (or woman) of distinction; a person of class, if you will. Furthermore, we know that your discerning tastes demand only the most satisfying, sultry, and scrumptious of cig-juice flavors.

BUT…we need your help. Each and every vapor will have his or her own specific tastes and style, which means that only YOU (yes you!) can make sure that the E-cig products we most ceremoniously and humbly ship to you meet your superb standards.
Here’s how to ensure the best-fit in high-quality flavor.
1 - Customize 
All vapors are NOT created equal, and each vapor’s nicotine needs will vary. That’s why we strongly encourage you to customize your potency and blend at check out. Choose your strength, with 6 options ranging from 0 to 36 milligrams, and then select whether you want PG (propylene glycol), VG (vegetable glycerin), or a mix.
2 – Know Thyself
Do you salt everything that crosses your plate? Or give it a good dose of ketchup (or mustard, or salsa, or relish…)? Do you add twice the amount of vanilla extract and cinnamon to all your baked goods? Or maybe you go the opposite route, halving the spices in any recipe you try. The point is: you know what your tastes are, better than anyone else. Far be it for us to tell you that your Dark Chocolate Mint e-juice should taste more minty than chocolatey (or vice versa). Here at Highbrow, YOU tell US, by simply adding a note at checkout specifying your flavor preference.
3- Drop Us a Line
Though we dedicate everything we have to ensuring only the best in quality, flavor, and customer satisfaction, we’d be nowhere without your input. We understand that even if you’ve dialed in on the exact right potency and flavor punch, something might still be lacking. Got an idea for a flavor cocktail that you’re not seeing on our website? Notice something consistently off about a certain blend? Let us know!
Because, more than anything, we aim to please. But we can’t do it without your help.

PG –vs- VG (and What That Even Means)

If you’ve purchased from the Highbrow website before, then you’ve surely seen the “PG,VG,MIX*” option, just before you add any given flavor to your cart (and if you’re a first-time customer, now’s the perfect time to learn!). At the bottom of each product page, we explain a bit about the difference between PG—Propylene Glycol—and VG—Vegetable Glycerin. But since it can have a profound impact on the quality of your vaping experience, we wanted to take a moment to give a more in-depth look at these essential components of E-cigarettes.

Similarities: To begin with, both PG and VG are “carriers”—they suspend, or hold, the nicotine and flavorings in an E-cigarette and then turn to vapor when a heat source is introduced. Both blend well with flavors, work well as emulsifiers, and are non-toxic. According to the FDA, both PG and VG are safe for human consumption.

Differences: PG is the thinner of the two, with a less-pronounced flavor and more subtle mouth feel, allowing the added flavors to really shine through. PG works best in E-cigarettes where the liquid travels through a small opening to reach the heat source.
VG has a thicker consistency and a slightly sweet taste, which can the flavorings of any given cig-juice and occasionally overshadow some of the more subtle flavor notes. It’s thickness makes for a more pronounced mouth feel.

So Which Is Better? That’s really up to you, and it comes down to three basic E-juice qualities—vapor, flavor, and throat hit. All PG juices have less vapor, stronger vapor, and a more powerful throat hit. All VG juices are the opposite: more vapor, less flavor, and a less-intense throat hit. Our standard MIX is 80PG/20VG, a composition that we feel gives the perfect balance of all three qualities.
However, we encourage you to experiment, to find the blend best suited to your tastes. So feel free to fill in any VG/PG percentage in the “customize this product” section. Hand-crafted, customizable flavors for well-informed customers--that's the Highbrow way.

Smoke Follows Beauty; Beauty Fades

Have you ever considered that every time you smoke an E-cigarette, you set a precedent? It’s true! Though the benefits and dangers of E-cigarettes are still highly debated (as is anything that’s new, popular, and complex), usage is on the rise, and every time you choose a glowing electric light over the spark of a match or flick of the lighter, you’re stating your preference for all the world to see.

A recent article in The Economist calls smoking tobacco “the most dangerous voluntary activity in the world,” citing the fact that more than 5 million people—or one in ten—die every year as a consequence. Those are some grave statistics.
It’s not that smokers don’t understand the risks; they do. But they also very much appreciate and enjoy the pleasure and comfort provided by a daily dose of nicotine. The article goes on to ask the obvious: if you could separate out the refreshment from the risk, why wouldn’t you?

Enter the E-cigarette. Not only does it provide smokeless satisfaction for the vaper in question, it provides a smoke-free environment for everyone involved—children, spouses, coworkers, or friends. More than just an end to irritated eyes and lungs, E-cigarettes mean no more nasty stale smoke smell. This is why many bars, restaurants and clubs welcome vaping, even as they continue to prohibit smoking.
But not all, and that’s the kicker. In fact, some lobbyists and governments (like New Zealand and Australia) are determined to restrict E-cigarette usage, claiming that smokeless and flavorful is a recipe for underage nicotine abuse, among other unwarranted worries.
That’s where you come in. You, our valued customer. You, a consenting adult. Every time you choose Highbrow Vapor over standard, stinky cigarettes, you’re showing your support for responsible, regulated nicotine use. Smoke may follow beauty, but intelligence follows vapor.

It's a Mod Mod World

…and when we say “Mod” twice, it’s because we’re referring to two things: Modern, and Modified. At Highbrow Vapor, we love knowing that our products represent the best in modern technology, and we want nothing more than for you to customize and modify our already premium line of E-Cigarette juices to suit your specific needs and refined tastes.

We specialize in crafting top-notch vaping liquids. That means using only the highest quality ingredients and maintaining the highest degree of quality control. All of our E-liquid/E-juice is crafted in the USA and made to order—not mass-produced in a far away foreign factory where questionable ingredients could creep in. We use only 100% USP Kosher food grade PG/VG and our nicotine is 99.9% pure pharmaceutical grade. Furthermore, our juice meets FDA standards and is produced by professionals using aseptic techniques. How much more modern can you get?

But even within the upper echelons of E-juice excellence, there’s room for change, which is why we encourage you to modify your orders—free of charge!—at checkout. You can double the flavor, for an extra intense sensory experience, or adjust the PG/VG mix percentage. If you like your vape to pack a punch, you can ask for extra throat hit, or if you fancy yourself a budding mixologist, you can add additional flavors—maybe a touch of Chocolate in your Cappuccino Diablo? A pinch of Cinnamon for your Highbrowbacco Clove? The possibilities are endless!

So whether you trust our über mod technology, or your own mod sense of taste, we know you’ll love our E-Cigarette juices.

No Butts About It

Admit it, you've done it--tossed a stray cigarette butt out of a car window, or into the gutter, or even just shy of the trashcan, without bothering to pick it up. Even the most stoic smokers get a little lazy or apathetic from time to time. We're only human, after all, and when you're smoking 5 or 10 or 20 cigarettes a day, every day, the odds of a 100% safe disposal rate are pretty slim.

And even if you were to make sure that each and every butt found its way to an appropriate trash receptacle, the sad cigarette story doesn't end there. According to a Chicago Tribune article, cigarette butts take between 10 and 15 years to break down. 

Even then, they don't fully biodegrade, but rather decompose to a fine plastic residue that hangs around ecosystems for years and years. 

The article also points out that around 1.7 billion pounds of cigarette butts accumulate around the planet each year--in bodies of water, on beaches, near playgrounds...And these throw-aways are far from harmless. Each one contains harmful carcinogens, dangerous poisons and hazardous chemicals, like benzopyrene, formaldehyde, arsenic, lead, acetone, butane and ammonia.

So when you smoke standard, stinky cigarettes, you're not only putting toxins upon toxins into your body, you're sending them out into the world to contaminate public land, water, and recreation areas OR leaving them to pile up in landfills.

The numbers don't lie, but there's another number that you can count on--the number one, as in one person--YOU--choosing E-Cigarettes. Think of how many fewer butts you'd have to worry about if you switched to vapor cigarettes. Think of the good example you'd be setting for your friends, family, and coworkers, whether they're smokers or not. Highbrow Vapor is a family company, committed to making the highest quality product and doing right in our community and the world at large. Join us, in the butt-free revolution.

Love, Thanks and Free Cig Juice

Here at Highbrow, there is so much that matters. Flavor matters, of course—real, natural, fresh flavors—as well as superb customer service and a finely crafted product. But we also realize that money matters, which is why we’re careful with ours. We’d much rather put our money towards our passion—making top-of-the-line, one-of-a-kind cig juices—than spend it on obnoxious advertising.

More than money, our customers matter, which is why we turn to you for reviews and advice on what you like and what you’d like to see (or taste) more of. So if you’re head over heels for Heavenly Macaroon, or if you just can’t get enough of Caramel or Crème Brulee, we want to know! AND if you help us to spread the word about Strawberry Lemonade or tell a friend about Tiramisu, we’ll give you a free, 10ml bottle of your fave flave, just like that! For more info and details, visit

Not big on voicing your opinions publicly, but still want to score some free cig juice? Then check out our Facebook page on the 5th of every month, where all you need to do is “like” that month’s contest comment to qualify for a chance to win a free 30ml ejuice of your choosing.

All this is just our way of saying “Thank you,” because we know that money matters to you, too, and where you spend it matters to us. That’s why we take every opportunity to show you some love and gratitude for choosing Highbrow Vapor.