Cart 0

Highbrow News

Pure Pleasure


If you're reading this, then you probably enjoy nicotine. Because, let's face it, that's a big part of what electronic cigarettes have to offer--a nice hit of nicotine, without all the added nasty chemicals in traditional tobacco. You've come to this website because you want to break free of smoking, chewing, or dipping and ease into the purely-for-pleasure world of vaping. Nothing wrong with that, we say!
You see, nicotine in and of itself is not addictive. It's only when you combine in with an MAOI--something found in tobacco--that nicotine produces "behavioral sensitization," which is a measure of addiction potential. That's news, isn't it? It's like if gin weren't addictive, only gin and tonics.
What's interesting about nicotine is that it is both a stimulant and a relaxant. It causes your body to release glucose (blood sugar) and epinephrine (adrenaline), which causes stimulation that creates pleasant effects, similar to that of a nice cup of coffee--sharpness, calmness, and alertness. Upon inhalation, nicotine-rich blood rushes from your lungs to brain in a matter of seconds, immediately signaling the release of several feel-good chemicals. Acetylcholine, in particular, increases memory and concentration, enhances alertness, and decreases pain. 
Other chemicals reduce anxiety and extend dopamine's positive effects.
According to Wikipedia, research suggests that low levels of blood nicotine correspond to stimulation (like you might get from short, quick puffs), while deep, slow inhales produce a mild sedative effect. Most cigarettes contain 1 to 3 milligrams of nicotine in the smoke inhaled. Our premium e liquids, however, are fully customizable to contain 6, 12, 18, 24, or 36 milligrams of nicotine. So you can choose your level of stimulation or relaxation, but leave behind toxins and tobacco addiction.
Keep the pleasure potential, eliminate the fiendish need. That's what Highbrow is all about--vaping because you love it. 


Big Tobacco, Little Heart

Electronic cigarettes have been around now for just over a decade. Invented in 2003, they currently make up only about 1% of the cigarette market, yet numbers are increasing all the time, with sales expected to $10 billion annually by 2017.
For a while, us little guys had the market to ourselves. While Big Tobacco rolled along doing what they've always done, small businesses like Highbrow Vapor put our noses to the grindstone, in order to make a product that we truly believe in. We are not the profit-driven mega corporations responsible for traditional tobacco. We are e-liquid enthusiasts, eager to share our passion for fine flavors and nicotine enjoyment with our loyal customers and determined to deliver the highest quality vaping experience.
However, we're no longer alone. Within the next few months, some very big Big Tobacco names will be debuting their own lines of electronic cigarettes. Altria Group, the US's largest cigarette maker, is set to introduce their new e-cigs in August. Second-biggest Reynolds America has already introduced their version of the e-cig, and Lorillard's Blue e-cigs have been distributed to more than 80,000 stores since the Tabacco giant bought up the brand last year.
While we're more than happy to share, and of course eager supporters of e-cigarettes, we hope that you'll keep coming back to Highbrow Vapor for the quality and commitment we offer. We are not a faceless corporation looking for a piece of the e-cig pie. We're a family business, here to offer the best products and most helpful customer service possible. Where else will you be able to customize flavors, PG/VG or nicotine content? Where else can you request your own special flavor?
This is not a part of our business, a way to diversify or increase profits. This is our livelihood, something we truly believe in and work hard at, every day. We may be a small business, but we've got great big hearts, and they are full of love for you, our loyal customers. 

Berry Berry Delicious

Did you know that strawberry season is already over? It's true! Typically, strawberries grow and ripen from April through July, meaning that any home-grown, sweet, red strawberries will be dwindling just about now. Blueberry season lasts much longer--May through October--due largely to the more temperate (Northern) climates where blueberries are grown. Raspberries run June through October, though tend to peak right around this time in hotter, dryer climates. Blackberries, on the other hand, are a true summer berry, ripe for the picking from May to August.

Why is all this worth noting? Because we are a nation that LOVES our berries. The United States and Canada are producing an average of roughly 500 million pounds of highbush blueberries per year, a total that’s projected to reach 735 million pounds by 2015, according to Mark Villata, executive director of the U.S. Highbush Blueberry Council (USHBC). Crazy, right? And writings on raspberry cultivation date back to 4 A.D.! It seems that humans, throughout time, just love these sweet little fruity jewels.

That's why, at Highbrow Vapor, we are proud to offer top-quality berry-flavored e-juices. You can keep it simple with our naturally delicious Blueberry flavor, which is mild, sweet, and ever-so-slightly tart, just like its namesake. Or get a little bit fancy with our Blackberry Limoncello e-liquid. It's made from world famous, American-grown Oregon blackberries and offers a smooth, not-to-sweet inhale with a light citrus aftertaste. We like it for an after-dinner vape.

Not really into berries, but want to enjoy the fruits of summer? Why not give our Black Cherry Dulcet e-juice a try? This sweet, full-bodied flavor is ripe yet tangy, perfect for lazy summer afternoons by the pool. Whatever e-liquid you choose, it's sure to make your smokeless summer berry sweet.

Freedom of Choice

More and more these days, we are faced with choices, a seemingly never-ending onslaught of options. In our modern world, even tools meant to simplify--like smartphone or tablet apps--require that we first pick from a nuanced variety of downloads. Great if you know exactly what you're looking for, but for many, it can be overwhelming. As psychologist Barry Schwartz, author of "The Paradox of Choice: Why More is Less," puts it, “The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”

But Highbrow is here to help! The last thing we want is for you to regret your e liquid purchase, which is why we craft our e liquids and e juices from the finest ingredients. So we know you won't be disappointed, whatever you choose.

However, we understand that our catalog's stunning variety can be difficult to take in all at once. Maybe this is your first time visiting Highbrow Vapor, and you're not sure where to start. Maybe you're ready to branch out from your regular, stand-by e liquid, but not sure what else to try. Or maybe you're buying for friend, not sure of his or her tastes.

No worries! Just pick one from each of our distinct categories: DessertsDrinksFruits, and Highbrowbacco

With free shipping on all US orders over $50, there's no excuse not to stock up and try a little of everything. We'll even sweeten the deal with an additional 10% off your entire order. Just enter HIGHBROW at checkout.

And if you want help choosing, why not try one of our Newest Flavors/Projects, or check out our Favorites page? Or check back with this blog, where we're always updating to highlight new products, seasonal specialties, and our favorite combinations.

Above all, don't let the freedom of choice get you down--you've already made the right choice, with Highbrow Vapor, and we guarantee your satisfaction from here.

Smokeless Tobacco is Under Fire


Though e-cigarette use is en vogue and on-the-rise throughout Europe  - - it is not without the all-too-familiar and predictable blow-back we've experienced in the states, where the FDA tried to stop the sale of e-cigarettes, calling them a "drug delivery device."

In France this month, government officials announced a potential ban on e-cigs in public spaces, while Italy is considering banning them from schools. European Union officials proposed last December that e-cigs and e-liquids across the Union be sold as medical products, which would limit their nicotine content to 4 milligrams per mililiter, lighter than even the lightest standard cigarette.

In the US, an abstinence-only rhetoric has come to surround e-cigs, with the support of the American Heart Association, the American Cancer Society and the Center for Tobacco-Free Kids. Many are seeing this teetotaling approach as reminiscent of Prohibition, completely ignoring the valid role of harm-reduction for controled substances, formerly alcohol, and now nicotine. 

Dr. Brad Rodu, professor of medicine at the University of Louisville in Kentucky, reported in Harm Reduction Journal that the FDA's results and concerns are unlikely to have significance to nicotine users, because the chemicals detectd were about 1 million times lower in concentration than is relevant to human health. 

Dr. Michael Siegel or Boston University School of Public Health echoed this sentiment, saying that hypothetical risks from such small levels of chemicals in e-cigarettes do not even compare to the alternative: traditional smoking cigarettes containing thousands of chemicals, including carcinogens and known toxins. 

With vaping as we know it under attack, it's important to make our voices--the voice of reason and real-life experience--heard. Please visit (Consumer Advocates for Smoke-free Alternatives Association), from our links page and fight for your right to vape. Or simply spread the word the good old fashioned way, by sharing your story and love of Highbrow e-liquids with friends, family, or coworkers.

Together, we can Increase public awareness and education of the smokeless products you love.

E-Cigarettes Around the World (and Back Again)

Isn't it curious how the same product, set against different cultural backgrounds, can call to mind such diverse cultural images? Cigarettes are no different. We can easily imagine the lone American cowboy smoking and contemplating the sunset. Equally familiar and valid, of course, are the British punks puffing away outside a grungy club, or french cafés in summertime, with patrons languidly puffing and conversing over espresso or tea.

Every country has its own culture associated with smoking and its popularity, and now, every culture has its own way of embracing the next wave: electronic cigarettes.

In France, Chanel-clad women line up outside boutique-style e-cig shops to try chic new flavors, while world-renowned actress Catherine Deneuve has channeled years of heavy smoking into e-cig consumption, puffing away gracefully during press conferences and in restaurants. 

In Great Britain, the government announced this month that it would approach e-cigarettes as though they were medicines, to ensure quality control and safety for British consumers, and the Royal College of Physicians has made declarations urging that e-cigs be made more readily available to the public.

Euromonitor International has tracked global sales at a steady increase of 30 percent per year, leading up to $2 billion in 2011, and the European market accounts for over 1/4 of that!

However, unlike caviar, champagne, or black tea, fine e-liquids are no exotic delicacy. You don't need to scour the globe, order online, or visit expense import stores in search of the best e-cig juice. Right here, at Highbrow Vapor, we specialize in premium-quality, world-class liquids for e-cigarettes that you won't find anywhere else in the world. So travel no further for exotic blends like Blackberry Limoncello, English Malt Toffee, or Belgian Waffle.

And if you're visiting us from abroad, then welcome! Be sure to check out our international shipping options on the FAQ page.

Staying Slim and Sweet for the Summer

 Oh, Bikini Season. What a dreaded time of year. It's like Hunting Season, except the target is YOU and the weapon is everybody else's discerning gaze. So maybe you've embarked on some sort of crash-course diet, or some faddish new gym routine, or both. Maybe, like many, you've used cigarettes in the past as a means of weight control, and you're worried that e-cigs won't offer the same appetite suppression you've come to depend on.

While we can't speak to the science of nicotine and weightloss (the jury's still out on that one), we do know that many use cigarettes instead of sweets to satisfy their dopamine receptors, or their brains' pleasure centers. Of course, we're all for that, but why not have both?

Satisfy your cravings for nicotine AND something sweet with one of these amazing Highbrow Vapor e-liquids:
Simple Sweets: nothing could be simpler than our rich and creamy Vanilla Bean Decadence liquid, with a butter custard note. Or try Vanilla Bourbon Bean for a more complex, aromatic vanilla. Our classic Chocolate flavor is semi-sweet and just as subtle, a mocha flavor that hits all the right notes. For a more sultry smokeless treat, try our Dark Chocolate, rich in robust cocoa flavor, with an ever-so-slightly bitter bite.

Bakery Basics: Combining the best of the best, our Chocolate Cake flavor features lemon, vanilla and sugar notes for a mind-boggling sugary e-liquid. Or celebrate the more tropical side of summer with Heavenly Macaroon, a luscious combination of coconut, chocolate and almond. For a truly indulgent after-dinner treat, try Tiramisu, which blends mascarpone, espresso and bitter chocolate for a rich but not too-sweet inhale with a delicate aftertaste of vanilla.

Candy Cravings:  Nothing compares to the complex malt flavor and subtle layers of our English Malt Toffee. Or, for a similar-yet-simpler sweet, try our Caramel e-liquid--a brown-sugar and maple marriage of classic chewy goodness. 

So stay slim, stay happy, and have a sweet summer!