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Pure Pleasure


If you're reading this, then you probably enjoy nicotine. Because, let's face it, that's a big part of what electronic cigarettes have to offer--a nice hit of nicotine, without all the added nasty chemicals in traditional tobacco. You've come to this website because you want to break free of smoking, chewing, or dipping and ease into the purely-for-pleasure world of vaping. Nothing wrong with that, we say!
You see, nicotine in and of itself is not addictive. It's only when you combine in with an MAOI--something found in tobacco--that nicotine produces "behavioral sensitization," which is a measure of addiction potential. That's news, isn't it? It's like if gin weren't addictive, only gin and tonics.
What's interesting about nicotine is that it is both a stimulant and a relaxant. It causes your body to release glucose (blood sugar) and epinephrine (adrenaline), which causes stimulation that creates pleasant effects, similar to that of a nice cup of coffee--sharpness, calmness, and alertness. Upon inhalation, nicotine-rich blood rushes from your lungs to brain in a matter of seconds, immediately signaling the release of several feel-good chemicals. Acetylcholine, in particular, increases memory and concentration, enhances alertness, and decreases pain. 
Other chemicals reduce anxiety and extend dopamine's positive effects.
According to Wikipedia, research suggests that low levels of blood nicotine correspond to stimulation (like you might get from short, quick puffs), while deep, slow inhales produce a mild sedative effect. Most cigarettes contain 1 to 3 milligrams of nicotine in the smoke inhaled. Our premium e liquids, however, are fully customizable to contain 6, 12, 18, 24, or 36 milligrams of nicotine. So you can choose your level of stimulation or relaxation, but leave behind toxins and tobacco addiction.
Keep the pleasure potential, eliminate the fiendish need. That's what Highbrow is all about--vaping because you love it. 


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