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Freedom of Choice

More and more these days, we are faced with choices, a seemingly never-ending onslaught of options. In our modern world, even tools meant to simplify--like smartphone or tablet apps--require that we first pick from a nuanced variety of downloads. Great if you know exactly what you're looking for, but for many, it can be overwhelming. As psychologist Barry Schwartz, author of "The Paradox of Choice: Why More is Less," puts it, “The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”

But Highbrow is here to help! The last thing we want is for you to regret your e liquid purchase, which is why we craft our e liquids and e juices from the finest ingredients. So we know you won't be disappointed, whatever you choose.

However, we understand that our catalog's stunning variety can be difficult to take in all at once. Maybe this is your first time visiting Highbrow Vapor, and you're not sure where to start. Maybe you're ready to branch out from your regular, stand-by e liquid, but not sure what else to try. Or maybe you're buying for friend, not sure of his or her tastes.

No worries! Just pick one from each of our distinct categories: DessertsDrinksFruits, and Highbrowbacco

With free shipping on all US orders over $50, there's no excuse not to stock up and try a little of everything. We'll even sweeten the deal with an additional 10% off your entire order. Just enter HIGHBROW at checkout.

And if you want help choosing, why not try one of our Newest Flavors/Projects, or check out our Favorites page? Or check back with this blog, where we're always updating to highlight new products, seasonal specialties, and our favorite combinations.

Above all, don't let the freedom of choice get you down--you've already made the right choice, with Highbrow Vapor, and we guarantee your satisfaction from here.

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