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Smokeless Tobacco is Under Fire


Though e-cigarette use is en vogue and on-the-rise throughout Europe  - - it is not without the all-too-familiar and predictable blow-back we've experienced in the states, where the FDA tried to stop the sale of e-cigarettes, calling them a "drug delivery device."

In France this month, government officials announced a potential ban on e-cigs in public spaces, while Italy is considering banning them from schools. European Union officials proposed last December that e-cigs and e-liquids across the Union be sold as medical products, which would limit their nicotine content to 4 milligrams per mililiter, lighter than even the lightest standard cigarette.

In the US, an abstinence-only rhetoric has come to surround e-cigs, with the support of the American Heart Association, the American Cancer Society and the Center for Tobacco-Free Kids. Many are seeing this teetotaling approach as reminiscent of Prohibition, completely ignoring the valid role of harm-reduction for controled substances, formerly alcohol, and now nicotine. 

Dr. Brad Rodu, professor of medicine at the University of Louisville in Kentucky, reported in Harm Reduction Journal that the FDA's results and concerns are unlikely to have significance to nicotine users, because the chemicals detectd were about 1 million times lower in concentration than is relevant to human health. 

Dr. Michael Siegel or Boston University School of Public Health echoed this sentiment, saying that hypothetical risks from such small levels of chemicals in e-cigarettes do not even compare to the alternative: traditional smoking cigarettes containing thousands of chemicals, including carcinogens and known toxins. 

With vaping as we know it under attack, it's important to make our voices--the voice of reason and real-life experience--heard. Please visit (Consumer Advocates for Smoke-free Alternatives Association), from our links page and fight for your right to vape. Or simply spread the word the good old fashioned way, by sharing your story and love of Highbrow e-liquids with friends, family, or coworkers.

Together, we can Increase public awareness and education of the smokeless products you love.

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