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Highbrow: A History

We often tout E Cigarettes and E Liquid as a marvel of modern technology, addressing both the desire to imbibe nicotine and the demand for smoke-free alternatives in an ever-more smoking restrictive society with a fun, futuristic spin that simply wouldn't have been possible decades ago. Even the steadily growing awareness of the importance of sustainability seems a modern day mindset--in the pre-globalized world, the impact of our individual lifestyles (like tossing a pack's worth of butts each day) was not so clear. Vaporizing is a solution for the unique paradigm of modern life.
But did you know that the first vapor technology dates back to the 1960s! True! Please, come along with us on this fascinating (and brief!) history of the modern E Cig.
Credit for the E-Cig prototype goes to Herbert A. Gilbert, who patented a device in 1963 he described as "a smokeless non-tobacco cigarette" that worked by "replacing burning tobacco and paper with heated, moist, flavored air." By 1967, word had spread, and several potential manufacturers contacted Gilbert, but for reasons unknown, his nicotine-n-steam device was never commercialized and disappeared from public record before the decade was over. Perhaps because in that Mad Men-esque era, smoking was too much ingrained into the fabric of society for a replacement to truly take hold.
Fast forward to 2003 (which is still ten years ago, if you can believe it) when a Chinese pharmacist named Hon Lik created what has come to be seen as the first generation Electronic Cigarette. Significantly more complicated than current vaporizers or atomizers, his device used a piezoelectric ultrasound-emitting element to vaporize a jet of pressurized liquid containing nicotine and propylene glycol. The result? A smoke-like vapor that can be inhaled, delivering nicotine to the bloodstream through the lungs. Or: vaporizing, as we know it. It was Lik who advocated the use of propylene glycol to dilute the nicotine and the concept of plastic cartridges/reservoirs attached to a mouthpiece.
In May 2004, Electronic Cigarettes using a slightly different design were introduced into the Chinese market as a smoking alternative and potential aid for quitting. Lik's company, Golden Dragon Holdings, changed it's name to Ruyan, which translates to "resembling smoking," began exporting E Cigarettes in 2005. By 2007, they'd received an international patent. In 2006, Umer and Tariq Sheikh invented the cartomizer, a heated coil and liquid vaporizor, which launched in the UK in 2007, around the time E Cigarettes started gaining notice world-wide.
Then, in 2011, along came a small, family-owned and operated business, dedicated to using all natural ingredients to achieve incomparable flavors and a satisfying smokeless nicotine experience--Highbrow Vapor. Our company represents the nexus of advanced technology and old-fashioned ethics. With the enthusiastic support of our die-hard, flavor-loving fans, we hope to move into the future, together, one delicious E Liquid at a time. Why not celebrate this marriage of modernity and tradition with our Highbrowbacco RY4 blend, a classic tobacco-flavored E Juice. Welcome to flavor; welcome to the future.X

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